December 28, 2008
Website Videos Are Effective, If You Do Them Right
Poor color balance, insufficient light, out-of-focus, shaky fuzzy videos are much too common on the video sharing sites.With the exception of HowHub.com it just doesn’t matter which video sharing site I look at, they all show some videos lacking in lighting quality.As an unscientific study, I looked at one-hundred videos on YouTube. This is a very unscientific estimate, but, I find that 5% of the videos on YouTube are lighted poorly. I looked at the “Featured”, “Most discussed”, “Rising”, “Most Viewed”, and some random videos…even some of the most successful videos are successful even though the light quality is bad.Insufficient lightThe most glaring problem is insufficient light. People turn on their camcorders and if they can take the picture, that’s all they appear to worry about. The worst offenses are indoor available-light type videos. These are typically videos of the pet, a baby, a family or whatever taken inside by tungsten available light.The solution: All they had to do is either balance the camera to the light source color temperature. Or, just move the subject closer to the light…or move the ligh
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