August 10, 2008
The Secret Pay Per Click Numbers “They” Don’t Want To Talk About
If you are involved in Pay Per Click advertising, there are a few ratios you need to know to make a profit. Although this information is essential, it is often hard to find.This article will attempt to satisfy the thirst for this information and explain the numbers you should be monitoring and what you can expect from your pay per click and sponsored ads.Impression To Click RatioAfter many campaigns on line, I believe the ratio the search engines like is 1% or greater. That is at least one click per 100 impressions. I have noticed that in any ads where my Impression To Click Ratio is less than 1%, Google begins to move my ads down the page and I have to bid more to stay on the first page of results. I have also noticed that when my Impressions Per Click are greater than 1%, my ads seem to rise in the rankings and I can even cut my bids and still stay in good positions. My clients and I shoot for a minimum of 1% Impression To Click Ratio and some ads reach as high as 10%. We suggest you shoot for that range. If you can’t hit […]
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