Are diamonds still a girl0s best friend? Contrary to that antiquated belief, a research study released in 2006 reveals that more than three out of four women said a new plasma TV trumps a diamond solitaire necklace. The study conducted by market research TRU for the Oxygen Network is cleverly titled Girls Gone Wired and has helped marketers gain insight into women and technology.
Given the fact that women represent roughly half the U.S. population and influence more than 73% of all purchases in the consumer electronic category, they remain a largely underserved market. There have been misconceptions that women are not technologically savvy or knowledgeable as men. In recent years, solid research has been able to debunk those beliefs and open the eyes of the consumer electronics industry. Oxygen0s research study found that both men and women spend a majority of their waking hours interfaced with technology, with women spending 15 hours per day and men spending 17. Both women and men rely most heavily on their computers and cell phones. Roughly the same amount of men and women said they use their cell phones weekly, but 73% of women said they use their computers weekly compared to 71% of […]

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